Toy appeal is supercharged

10 Jan 2022 11:55
Published by: Scott Callan

A HEYWOOD based business gave Greater Manchester's Mission Christmas team a festive power surge.

Online battery retailer donated batteries worth £2,000 to power up toys and gadgets donated to the toy appeal.

Hits Radio's annual Mission Christmas campaign, run by Cash for Kids, helps ensure that thousands of disadvantaged children in Greater Manchester have a Christmas to remember.

The largest festive toy appeal in the UK, in 2020 Mission Christmas collected over £12.7million in gifts and cash donations, which was used to give presents to 254,352 children and young people across the country including 30,697 in Greater Manchester.

Cash for Kids charity manager Jessica Rigby said: "We are always overwhelmed by the sheer volume of toys that are donated to the appeal and the wide variety of presents that people choose.

"Of course, many of the post popular children's toys and gadgets require batteries to make them work which is why this donation by is such a fantastic added bonus to the appeal."

Company managing director Darren Jones said: "We knew that we had to be part of Mission Christmas this year, and to ensure that any toys donated had spare batteries to go with them.

"It is an absolutely fantastic campaign that makes such a huge difference to the lives of so many young people and children on Christmas Day."

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