Fluent Money Group launches ESG programme with £100k pledge

12 Oct 2021 09:50
Published by: Scott Callan

Fast-growth fintech Fluent Money has announced plans to donate £100k to charities in the next 12 months.

The pledge is central to the business's new Environment Social and Governance (ESG) programme, Fluent Giving.

Over the last two years, the group has donated more than £80,000 to charities both at home and abroad, working with a number of organisations that support young people and children.

Fluent Money's CEO Kevin Hindley is an Ambassador of the Charity KidsOut, raising money to give disadvantaged children positive early-life experiences by providing them with opportunities and activities otherwise not available to them.

Fluent Money also has a long-standing relationship, supporting Education for the Children (EFTC), who work to provide educational scholarships to underprivileged children in Guatemala, giving young people and families access to education, healthcare and social support.

As part of its new Fluent Giving initiative, the business has introduced a number of ways in which staff can help raise money for the charities, in addition to the money donated on the back of the case completions. This includes matching fundraising efforts, volunteering and allowing staff to become involved in charitable initiatives in work time.

More recently the business has also announced its partnership with Bolton Lads and Girls Club, becoming a patron of the charity for 2021/22.

Group Marketing Director, Suzanne Aspden said: "We're really proud of our ongoing support and work with charities both at home and overseas. Education for the Children has been our principal charity for many years and will continue to receive our support, however as the business has grown we would like to share the money we raise more widely.

"Like most businesses, we saw first-hand the impact the pandemic has had on the local community here in Bolton. Over 80% of our workforce are from the local area and the Group Board wanted to help."

Founded in 2008, Fluent has become one largest specialist lending distributors in the UK. They deliver services through its businesses Fluent Money (second mortgages), Fluent Mortgages, Fluent Lifetime (equity release), and Fluent Protect (insurance). The group, based out of the historic Loco Works in Horwich, has also recently recruited nearly 100 new staff, taking its headcount to 400, and is planning further expansion.

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